Unique.Fashion Launches Today in Collaboration with OnPoint Manufacturing and the Fashion Institute of Technology's FIT/Infor DTech Lab
New York, NY, March 28, 2019 -- Unique.Fashion launches today in collaboration with OnPoint Manufacturing (OPM) and the Fashion Institute of Technology's FIT/Infor DTech Lab. This extraordinary partnership will lay the groundwork for FIT to launch its own branded lines of apparel and accessories. FIT will develop a brand and a series of labels designed, marketed, and retailed by students through Unique.Fashion and manufactured using OnPoint's innovative mass personalization on-demand manufacturing solutions and services.
Unique.Fashion is delivering a revolutionary, new experience for women. Powered by OnPoint's computer directed manufacturing (CDM System), Unique.Fashion allows the consumer to create a personalized garment based on their preferences for style and color. And in stark contrast to today's traditional sizing models, Unique.Fashion, in cooperation with OnPoint and the PAAT network, enables the consumer to create a personalized size that equates to a custom-tailored garment by simply inputting a few variables.
Consumers who visit Unique.Fashion are guided through a process which takes just seconds, asking for fewer than a handful of data points regarding specific body measurements. Through advanced backend technologies, these data points are input into the Human Solutions size engine and translated into OnPoint Manufacturing's state-of-the-art, on-demand mass personalization apparel facility where the garment is produced and delivered to the end consumer in a matter of days.
"For years the industry has suffered and continues to be constrained by an outdated and non-consumer centric design, product development, and delivery model, especially when it comes to meeting the need for personalization in apparel," says J. Kirby Best, Chairman, OnPoint Manufacturing and PAAT. "Unique.Fashion and OPM are working with others to soon provide brands, designers and design students with the necessary, affordable tools to get closer to the consumer. It is time for the apparel industry to reap the profitability, sustainability, and speed to market that other industries enjoy by embracing the on-demand model."
About OnPoint Manufacturing
OnPoint Manufacturing (OPM) specializes in Purchase Activated On-Demand Mass Customization of apparel. OnPoint has developed technically advanced manufacturing and distribution solutions for the fashion and apparel industry. The OnPoint model is automating and integrating almost every aspect of the manufacturing process from order entry to delivery. The integrated components that are driven by advanced technologies allow OnPoint to manufacture millions of unique SKUs on-demand, reducing inventory costs and streamlining the whole supply chain. Founded by Chairman J. Kirby Best, OnPoint maintains a manufacturing facility in Florence, Alabama, with headquarters in Nashville, Tennessee. Visit www.onpointmanufacturing.com for more information.
Unique.Fashion (Unique) is an online brand that specializes in personalized, made-to-order women's apparel. Unique.Fashion is a revolutionary, new shopping experience that enables all women to uniquely, responsibly, and beautifully expresses themselves through their personal design style and preferences. Founded by Chairman J. Kirby Best, Unique is a brand of OnPoint Manufacturing and utilizes their state-of-the-art technology to manufacture garments on-demand. Unique maintains a facility in Florence, Alabama, with headquarters in Nashville, Tennessee. Visit www.unique.fashion for more information.